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Sony's new music player Rolly

Sony announced it's new music player Rolly. It will hit the market in Japan on Sept. 29. The concept is similar to  miuro, but Rolly is smaller. And whereas miuro is autonomous and more "robotic" - it can follow you around from room to room and prevent itself from falling off from tables etc. - what Rolly basically does is show some cool movements that match the music.

According to an article on ITpro, Rolly was developed by some of the people that used to work on the AIBO at Sony. Although when they started talking about developing a new music player utilizing some AIBO technologies, they didn't know that AIBO was going to be discontinued. They started working on it seriously about a year and a half ago teaming up with the audio group.

The goal was to create a music player that would surprise people because of the sound quality coming out from something that is so small. The team put a lot of effort in figuring out the best balance between sound and motion - a bigger speaker meant better sound but less space for motors which were also important for interesting movements. AIBO's technology was utilized in creating quick but smooth and quiet movements so that they don't interfere with the music. The developers think that although Rolly is not a pet like AIBO, people will feel empathy for the player due to its movements.

Sony doesn't plan on doing big advertising on TV for this new product. The company is planning on using its blog and other word of mouth marketing strategies to sell Rolly.

According to Sony's press release, Rolly weighs 300g, battery life is about 4 hours with sound and motion, 3.5 hours when using Bluetooth, comes with 1GB flash memory. Price is expected to be around 40,000 yen ($350).

More photos and videos on ROBOT WATCH. You can see how you can control the volume and select songs by turning the wheels.

   

 

AP followup on Toyota-Sony deal

There is a followup article on the Toyota-Sony deal sent by the Associated Press on PHYSORG.com. According to a Sony spokesperson, "Seven Sony researchers are temporarily working in Toyota's partner robot research unit to help relay the technology to Toyota."

What usually happens in these kinds of deals in Japan is that the employees "on lease" will formally switch over to the interested company in about an year. The employees have an option to stay within the original organization, but in most cases they choose to switch over so that they can continue with the research they love. The reason that they don't switch over immediately is cultural - Japanese companies/people like a more gradual change than a drastic one.

As this AP article says, "Sony Corp.'s technology for Aibo and the childlike Qrio is still being kept in-house at the Japanese electronics and entertainment company," so we can't expect that Toyota will be coming out with another pet robot anytime soon.   

Toyota-Sony article translation

  So here it is. Thanks to MK-san, I now have a copy of the Nikkei Business article from the most recent Aug. 27 issue. The news about Toyota and Sony is actually part of the cover story focusing on the new growth strategies of auto manufacturers. The main headline of the cover story is "Car Manufacturers Start Off to the New Horizon" and the subtitle is "SCOOP - Toyota buys Sony's Robotics Division." The following is a translation of the beginning of the cover story.

==Nikkei Business has discovered that Toyota Motor has purchased Sony's robotics research division.

  Toyota, which celebrates it's 70th year in business this year, will be announcing it's mid and long term corporate vision by November when it is scheduled to hold its anniversary event. The company is thinking of including in this vision an outline of its future robot development which will be utilizing the technologies that it has bought.

  Sony has led the robotics field in Japan by developing the pet robot AIBO and humanoid QRIO.  However, when the company's core electronics division tumbled down into the red, management changed. Sir Howard Stringer who became chairman in June 2005 wasted no time in restructuring the money-losing organizations and more or less decided to withdraw from the robotics market and sell the related division.

  He talked with Toyota Chairman Fujio Cho who was on the Sony board and negotiations proceeded. Toyota which aims to strengthen its robotics business "has brought in (Sony's) division including the personnel" according to one Toyota-related person familiar with the deal.   

  The origin of Toyota's robotics business is the industrial robots that it developed for use in its own factories. The Partner Robot Development Division was born out of the multijoint robots that are used in welding and coating. The fact that the Partner Robot group belongs to the Manufacturing Technology Headquarters shows how Toyota had positioned its robotics business until now.

  The Partner Robot group has been successful in developing the artificial lips (among other things) for robots. In 2005 during the Aichi Expo the robots performed instruments for a large audience.

  Toyota is currently planning on setting up a robotics research facility inside its Hirose Plant in Toyoda City of Aichi Prefecture. The company is thinking of 4 areas to which its robotics technologies can be applied  - household chores, assistance in nursing and medical care, manufacturing and personal mobility.

  Within this framework, the purchase of Sony's division is a turning point. Toyota's robots are set to spread out into areas outside of manufacturing.

  Toyota President Katsuaki Watanabe talks about his firm's robotics business in the following way.

  "Toyota's technologies should be utilized not just in manufacturing but in other areas such as nursing care. We have the best technologies when it comes to moving hands and feet. But if you want to decide (who's the best) by the (robot's) brain, it seems we are still not that good. So I've told the employees involved in this to thoroughly examine how we need to collaborate."

  In other words, Toyota wants to expand its reach into welfare and services by coming out with new mobility platforms.

  Sony has plenty of know-how in this field.

  Sony started developent of its humanoid robot in 1997 and came out with its first generation model in 2000.  The second generation robot that came out in 2002 was named QRIO and it was able to dance, recognize people's faces and have an easy conversation with people.

  The robots collect the data from the many sensors and cameras on its feet and body and autonomously make decisions. Sony - which had developed robots from an entertainment standpoint - was better at processing data.

  But Sony's robotics research subsidiary ceased operation in July of 2006 and the 13 employees that worked there were transferred to the lab of the parent company. Now some of them have moved their desks to Toyota's research division in Odaiba, Tokyo.

  There is a reason for Toyota - which is famous for its sound management practices - to rush into the roboitcs business. It needs a breakthrough for further growth. When you take a look at its financials, the firm is expecting a consolidated net profit of 1.65 trillion yen for the fiscal year ending in March 2008. A spectacular year. No better timing than now to start building up its efforts in robots and personal transporters.==       

 

  And the story goes on about how the major Japanese auto companies are strategizing on emerging markets, software development, intellectual property management and so on, but I'll stop here.

  Well, unfortunately the story didn't have much detail on the scheme of the deal, but one thing is for sure. We'll be seeing more robots coming out from Toyota and GetRobo will keep you posted.

Sony's response to the report on deal with Toyota

  So, I have yet to get hold of a hard copy of the most recent issue of Nikkei Business, and I plan to post an English translation/excerpt as soon as I do, but for the time being here is the translation of Sony's public response to yesterday's report on the deal with Toyota.

  "Sony has not transferred its robotics research and development results including AIBO and QRIO, nor the organization involved in robotics research. In the end of March 2007, Sony transferred to Toyota Motor the R&D results of a single-seated transporter that Sony had been working on as a project. Some of the Sony employees that worked on the R&D are currently on lease for a specific period of time to Toyota so that they can transfer the know-how. Sony is not disclosing the details of the R&D conducted within the company."   

Toyota to buy Sony's robotics division

  A big, yes HUGE, scoop for Nikkei Business - the leading business magazine in Japan.

  Toyota is buying Sony's robotics division, including the AIBO, QRIO and the people that work on them. The details such as timing and financial terms are not known to GetRobo at this minute because Nikkei Business has only podcasted the outline of its story, and the other Japanese media outlets have not yet reported on it.

  But according to the podcast, the deal came about from Toyota Chairman Fujio Cho who was on the board at Sony when Sony CEO Sir Howard Stringer decided to get rid of the money losing divison. Toyota has been working on robots for a while but a Toyota executive in the Nikkei Business article willingly admits that it's work in the "intelligence" does not meet its strength in mechanics. Purchasing Sony's division will fill that gap.

  As Yoshiya Sato, editor-in-chief of Nikkei Business comments in the podcast, the deal is indeed a "gorgeous combination" of companies.

  Sony's response here.

  And an update on this here.